I'd like to be a REALLY BIG loser, Alex. Wait, if I'm a really big loser, won't I stop being really big? And is being thin being a loser? If so, why lose weight at all? ummmm...there are multiple ways to read into this copy, and none of them support the product the ad is trying to sell.
Perhaps the copy writer was unintentionally saying what most of us know to be true already: image is not in any way connected to your weight. Health, maybe, but this ad is clearly not targeting those with health issues. We are going for the brunette coed look. (Perhaps they could use the same stock photo for their anti-aging cream?)
I'm going to have one of these just out of spite.
2 comments:
This is right up there with the copy editor for Woman's World weekly magazine, where, on nearly every front cover, they present a weight loss program, and plop a whopper of a chocolate triple layer cake recipe beside it.
"I'll have the stuffed potato skins, fried chicken dinner with mashed potatoes and corn, and a double hot fudge sundae."
"And what would you like to drink?"
"A diet coke, please."
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